Microsoft Aims to Dig at the “Surface” of Apple’s Success

Microsoft is again entering the hardware market, this time trying to establish a foothold in the tablet market with a device it hopes can win it some success and good press.

The new tablet is the Surface, and comes equipped with a built-in stand and offers a magnetically attached rubberized cover (with many color choices) accessory that doubles as a keyboard.  The idea, says Microsoft, is that the Surface is more than just an entertainment device; it is also a production device, as CEO Steve Ballmer says, “without compromising the productivity that PCs are uniquely known for.”

Clearly, Microsoft is trying to get a foothold in the mobile computing tablet market. Probably, Microsoft is also trying to hang on to the younger demographic which is increasingly taken with sleek, functional devices.

Surface’s release coincides with Windows 8 operating system release.  Much has been said — both rumor and official press release — about the adaptations Microsoft has made to the operating system for use on tablets.

Whether Surface will be a true competitor to [amazon_link id=”B00746MXF8″ target=”_blank” container=”” container_class=”” ]Apple[/amazon_link] or [amazon_link id=”B00519RW1U” target=”_blank” container=”” container_class=”” ]Samsung[/amazon_link] is yet to be seen.

Although previous Microsoft ventures into hardware have been pretty much disasters, the Surface will be worth a look at the very least.  Hopefully, Microsoft will continue to do a lot of work integrating design and function with the operating system.  Additionally, they’ll need to upgrade to a pretty stunning display to compete with Apple’s pixel quality.  The Surface, so far, boasts 720p or 1080p, neither coming close to the newest iPad.

Imitation is the best form of flattery, and from its Windows operating system to the [amazon_link id=”B001EQ0HAW” target=”_blank” container=”” container_class=”” ]Zune[/amazon_link] and much in between, I believe Microsoft has shown that Apple is its favorite source of ideas, so I’m expecting a tablet that looks and functions a lot like an iPad that has a rubberized keyboard attached.

But will it work?


Super Gadget Guy

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